The Guardian Weekly

For this highly respected international news weekly, (Nelson Mandela used it as his "window to the wider world" while he was in prison), Beekman serves as the North American subscription promotion agency.

For almost a decade we have produced:
  • Successful direct mail campaigns generating thousands of new subscribers
  • Created new subscription promotion packages and tested them against its European counterparts
  • Wrote and produced public radio spots
  • Produced and placed a wide assortment of online campaigns
  • Created an expanded renewal series geared to the North American audience
  • Served as idea sounding board, helping London-based staff understand the difference between North American and UK and Rest of World markets





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