The Morgan Library & Museum

Initially the private library of financier Pierpont Morgan, The Morgan Library & Museum collects, exhibits and sponsors research in the areas of illuminated manuscripts, master drawings, fine bindings and literary, historical and music manuscripts.The Morgan has enlisted Beekman to:

  • Create an on-going direct marketing program to acquire new members in profitable, cost effective ways.
  • Analyze original sources for all newly acquired members to determine effectiveness of marketing campaigns
  • Consult on a variety of membership promotion initiatives