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New Museum

When this leading destination for new art and new ideas made history by building the first new art museum in New York below 14th Street and blazed a new art trail to the Lower East Side, it chose Beekman Marketing to create a 6-month program of acquisition mailings tied to the building's opening. The Museum is solely focused on contemporary art and ideas and is respected internationally for the adventurousness and global scope of its curatorial program.

Beekman's creative work featured the now highly praised new building, turning it into a recognized symbol of the Museum and its vision.

The program produced six-fold increase in the number of its members from the beginning of the mailings to just after the Museum's opening.





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