New York School of Interior Design

As one of the nation's leading private colleges devoted to the study of interior design, NYSID has been at the forefront of training generations of designers.

Beekman works closely with senior members of the school's administration in publicizing programs, recruiting across all prospect groups and implementing a wide assortment of online, print and social network marketing efforts.

Those marketing efforts include:

  • Broad-ranging text and image campaigns across many networks on Google, Yahoo and Bing
  • On-going print campaigns in national home design magazines, to-the-profession design publications, charity showhouse catalogues, and other print media
  • Student recruitment materials, including posters, post cards and other deliverables designed to build a brand and relate to our core audiences
  • Instituted a direct mail recruitment program, tracking successful mailings for more than 10 years