Randall's Island Park Alliance

Randall’s Island Park Alliance (RIPA) chose Beekman to conduct their first individual giving campaign in the organization’s 20+ year history. Home to more than 60 sports fields on its 480 acres, Randall’s Island Park also features recovered wetlands, an urban farm and education programs to many of New York’s under-served communities. The campaign had two goals: 1) to reach the City’s philanthropic community with a compelling argument that would generate new supporters and new income, and 2) to test a variety of lists, offers and presentations to start building its d.m. knowledge database.