School of American Ballet

For more than a decade, the preeminent performing arts school training the next generation of classical ballet dancers has used Beekman Marketing to produce targeted acquisition mailings in support of the school.

The School's Development team is particularly adept at tracking the life-time value of new members generated through the mails and discovered, on average, that a $10,000 investment in acquisition mailing returns in excess of $100,000 in new giving over the next five years.

Beekman Marketing's packages capture the School's unique mission and vision – initiated by its founder George Balanchine—to motivate dance enthusiasts to become active supporters of the School.